BMW Motorrad India: The Most Exciting Times Ahead!!
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The Indian motorcycle market is rapidly growing. In the last few years, the demand for motorcycles has seen an exponential rise in India. As per the forecasts by various industry analysts and even the Bajaj Auto’s own Managing Director, Mr. Sameer Vaidya, it is only expected to grow further in the coming years. The growth of the nation as a whole and its booming middle class has led to a rising demand for vehicles in general and two-wheelers in particular. With this backdrop, BMW Motorrad India will be playing an even bigger role than ever before. The German premium motorcycle brand will be entering India with their most affordable model ever - the F Series or Mini Moke as we know it as ‘Moto’ here! This will be followed up by other models across both categories at different price points over the next couple of years. Let’s take a quick look at what all you need to know about BMW Motorrad India and their vision for selling more bikes in India:
What is BMW Motorrad India?
BMW Motorrad India is a wholly owned subsidiary of BMW Group. The company operates motorcycles under the BMW Motorrad and Norton brand names. The company is headquartered in Bangalore, India and sells its products through a network of over 1,200 authorized dealers located across the country. The company was incorporated in 2010 and was wholly owned by BMW Group until 2017, when it was demerged from BMW AG. BMW Motorrad India holds a license to manufacture and sell motorcycles of Indian specification and specifications. Until 2017, the company was a wholly-owned subsidiary of BMW AG. However, BMW Motorrad India was demerged from the BMW Group on 31 December 2017.
BMW Motorrad India Vision and Mission Statement
The BMW Motorrad vision is to be the world’s most successful premium brand in the Indian motorcycle market. We will achieve this through a clear and consistent strategy based on our network of authorized dealers. The BMW Motorrad mission is to build a strong, long-term partnership with our customers by offering the highest quality of products and unmatched after-sales service.
BMW Motorrad India: The Company Profile
BMW Motorrad India is a wholly owned subsidiary of BMW Group. The company operates motorcycles under the BMW Motorrad and Norton brand names. BMW Motorrad India is headquartered in Bangalore, India and sells its products through a network of over 1,200 authorized dealers located across the country. The company was incorporated in 2010 and was wholly owned by BMW Group until 2017, when it was demerged from BMW AG. Until 2017, the company was a wholly-owned subsidiary of BMW AG. However, BMW Motorrad India was demerged from the BMW Group on 31 December 2017.
BMW Motorrad India: The Product Offering
BMW Motorrad India offers two product lines - the Mini Moke and the F Series. The Moke’s body is based on the Honda Activa, while the F Series is imported as a complete bike. The Mini Moke is the most affordable model featuring a single-cylinder engine and a price tag of Rs 1.10 lakh (ex-showroom, Delhi). The larger F Series is powered by a single-cylinder engine and retails at prices ranging from Rs 2.70 lakh to Rs 4.50 lakh (ex-showroom, Delhi). The F Series is a complete motorcycle imported from Germany and assembled in India. The models in the range feature a single-cylinder 250 cc engine and a maximum speed of 80 km/h (49.68 mph).
BMW Motorrad India: Final Words
BMW Motorrad India is an exciting time for the Indian motorcycle market. With the launch of the highly affordable Mini Moke and the entry-level F Series, the demand for motorcycles will see a rise in the coming years. And the best part is, everyone can ride a bike with the BMW Motorrad brand! The BMW Motorrad brand has a long and illustrious history in India. And the excitement surrounding the growth of the brand will be palpable with the launch of the new products in the coming years. Stay tuned to the BMW Motorrad India website and social media handles for updates! Now that you know what BMW Motorrad India is all about, it’s time to find out how you can get an opportunity to own one of their motorcycles!
