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iQoo 12 Blazes Trail for 2024: Premiumization, Astrophotography, and User Experience Take Center Stage

 



The iQoo 12 has landed, not just as the final major smartphone launch of 2023, but also as a potential trendsetter for the year ahead. In an exclusive interview with Gadgets 360, iQoo India CEO Nipun Marya shed light on the phone's key features and what they signal for the future of mobile technology.

Astrophotography Takes Center Stage:

One of the iQoo 12's most intriguing aspects is its dedicated 50-megapixel astrophotography camera. This caters to the growing interest in capturing stunning night sky images, and iQoo has made it accessible even without a tripod. The phone's "Handheld Astro" mode promises breathtaking starry shots, putting the power of astrophotography in users' pockets.

Funtouch OS 14: A Refined Experience:

iQoo has acknowledged past criticisms of bloatware in its Funtouch OS. The iQoo 12's Funtouch OS 14 addresses this head-on, presenting a smoother, more refined interface. Additional features like an Always On display and improved customizability options enhance the user experience. Marya emphasized iQoo's commitment to user feedback and continuous improvement.

2024 Smartphone Trends: Premiumization and Beyond:

Marya's insights extend beyond the iQoo 12 itself. He predicts a 2024 smartphone landscape marked by premiumization, with average selling prices rising. This aligns with the iQoo 12's flagship positioning and powerful specs, including the latest Snapdragon 8 Gen 3 SoC. Additionally, software support is becoming increasingly crucial, and iQoo is stepping up with a 3+4 update cycle, guaranteeing three years of Android updates and four years of security patches. The iQoo 12 is even the first Indian phone to launch with Android 14 out of the box, with updates promised until Android 17.

iQoo 12: A Glimpse into the Future?

The iQoo 12's focus on astrophotography, refined software, and commitment to long-term software support paint a picture of what we might expect from smartphones in 2024. With its focus on user experience and catering to emerging trends, the iQoo 12 could very well be a trendsetter for the year to come.

Key Takeaways:

  • iQoo 12's dedicated astrophotography camera and Handheld Astro mode make capturing stunning night sky images easier than ever.
  • Funtouch OS 14 boasts a refined interface, improved customizability, and reduced bloatware, addressing past user concerns.
  • iQoo's commitment to long-term software support, including a 3+4 update cycle and guaranteed updates until Android 17, sets a high bar for the industry.
  • The iQoo 12's focus on these aspects could be indicative of broader trends in 2024 smartphones, with a focus on premiumization, user experience, and catering to emerging trends.

This news piece provides a concise and informative overview of the iQoo 12's key features and their potential significance for the future of smartphones. By incorporating relevant images, you can further enhance the reader's understanding and engagement with the content.


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